When did Apple Release a Clothing Line?

When did Apple Release a Clothing Line

Renowned for its innovative strides in technology, Apple Inc. surprised the world when it ventured into the realm of fashion. 

While the company is primarily associated with cutting-edge devices like iPhones, iPads, and MacBooks, its brief foray into the clothing industry left an indelible mark. 

Let’s answer when did Apple release a clothing line and take a look at how long it lasted and if it had any impact on today's fashion trends.

Also check out: 80+ Lesser Known Fun Facts About Apple Inc | Unveiling the Tech Giant’s Secrets

When did Apple Release a Clothing Line?


Apple's exploration of the fashion industry can be traced back to the early 1980s. 

The company, led by co-founder Steve Jobs, had already revolutionized the personal computer market with the Macintosh, and was looking for new avenues to showcase its design prowess. 

Jobs, with a keen eye for aesthetics, believed that clothing was the next frontier.

In 1986, Apple made its first foray into fashion with the release of the "Apple Collection." 

The line included a range of clothing items, from T-shirts and sweatshirts to hats and jackets, all adorned with the iconic rainbow Apple logo. 

The collection was an attempt to extend the brand beyond the realm of technology and create a lifestyle around Apple.

What was the Design Philosophy Behind “The Apple Collection”?

When did Apple Release a Clothing Line

The design philosophy behind the Apple Collection mirrored the company's minimalist approach to technology. 

The clothing featured clean lines, simple silhouettes, and a focus on the Apple logo as the central design element. 

What was the Design Philosophy Behind “The Apple Collection”

This aesthetic coherence aimed to resonate with the same audience that appreciated Apple's sleek and innovative electronic products.

How Long Did The Apple Collection Last?

How Long Did The Apple Collection Last?

While the Apple Collection generated initial excitement, it did not achieve the widespread success that the company had hoped for. 

The tech giant faced several challenges in the highly competitive fashion industry, where established brands dominated the market. 

Consumers were not accustomed to associating Apple with clothing, and the high price point of the items deterred many from making a purchase.

Moreover, Apple's core competency lay in technology, and the clothing venture was a divergence from its expertise. 

The fashion industry requires a unique understanding of materials, trends, and consumer preferences, aspects that were not traditionally within Apple's purview. 

These challenges, combined with the competitive nature of the fashion market, led to the discontinuation of the Apple Collection in the early 1990's.

Legacy of The Apple Collection

Despite its brief stint, the Apple Collection left a lasting legacy. 

The clothing line, though not commercially successful, became a collector's item, with vintage pieces fetching high prices in the resale market.

The rainbow Apple logo, prominently featured on the clothing, became synonymous with the brand's early identity and is still fondly remembered by Apple enthusiasts.

Apple's venture into clothing also showcased the company's willingness to experiment and push boundaries. 

While the clothing line was ultimately discontinued, it paved the way for future collaborations and partnerships that extended the Apple brand into various lifestyle products.

Did Apple Collaborate with Other Fashion Brands?

Did Apple Collaborate with Other Fashion Brands?

In the years following the Apple Collection, the tech giant revisited the intersection of technology and fashion through collaborations with established fashion brands. 

Notable partnerships include collaborations with luxury fashion house Hermès to create special editions of the Apple Watch bands. 

These collaborations strategically merged Apple's technological expertise with the fashion industry's aesthetic sensibilities, resulting in products that appealed to a broader audience.


Apple's venture into the clothing industry in 1986 remains a fascinating chapter in the company's history. 

While the Apple Collection did not achieve the commercial success that Apple is accustomed to, it demonstrated the company's willingness to explore new frontiers and experiment with its brand identity.

The legacy of the Apple Collection lives on through the nostalgia of collectors and the enduring popularity of vintage pieces. 

Apple's subsequent collaborations with fashion brands further underscore the company's ability to adapt and integrate its technology seamlessly into diverse lifestyle products.

In conclusion, while Apple's clothing line may not have become a staple in wardrobes worldwide, it stands as a testament to the company's innovative spirit and its ability to leave an indelible mark beyond the realm of technology.

Also Read:

Reading next

What's the Meaning Behind Apple's First Company Slogan
Why Do Apple Commercials Feature the Time 9:41

Leave a comment

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.